A pitch deck is a presentation that entrepreneurs use to give potential investors an overview of their business. The best pitch decks distill the essential information about the company and its product into a short, engaging presentation.
When creating a credible white paper, a pitch deck is one of the most critical elements. The pitch deck is what will give potential investors an overview of your project and determine whether or not they want to invest in it.
Therefore, if you want to create a white paper that will have a lasting impact, choose the best pitch deck template that would complement it.
What is a white paper, and why do you need a pitch deck?
A white paper is a more in-depth document that discusses a problem and offers a potential solution. White papers are often used in business-to-business marketing. An excellent white paper example can persuade potential customers to try a new product or service.
However, writing a white paper can be daunting, and many entrepreneurs find it helpful to create a pitch deck first. Doing this can help organize your thoughts and ensure the key points are covered.
In addition, a well-crafted pitch deck can be used as a leave-behind after meeting with potential customers, serving as a reminder of your company’s key selling points.
The different sections that should be included in your pitch deck
When you’re putting together a pitch deck for your business, it’s crucial to include all the key elements that will give investors the best possible overview of your company. That means including sections on your team, your market opportunity, your business model, and your financial projections.
But what else should you include? A best practice is to include a short section on why now is the best time for your business to launch because of changes in technology and consumer behavior or simply because the market is ready for a new solution.
Finally, don’t forget to include a section on your unique selling proposition – what makes your company different from all the others? This detail is what will make investors take notice and want to invest in your business.
So make sure you spend time crafting a solid USP before finalizing your pitch deck.
How to create a great pitch deck that will make your white paper more credible
There’s no shortage of best practices when creating great pitch decks. But if you want to make your white paper more credible, there are a few things you can do to stand out from the pack.
1. Clear and concise
An excellent pitch deck tells a story. It should be clear, concise, and easy to follow. Don’t try to cram too much information into too little space – your audience will quickly lose interest. Besides, there’s no point in choosing something so complicated that no one can understand it.
2. Uses strong visuals
Using high-quality photos and graphics can help convey the message of your story interestingly. A well-designed slide can be worth a thousand words, so don’t be afraid to invest in some good design help.
Pro Tip: Venngage is a great tool to create the best pitch deck ever that will pique your audience’s interest. Check out the platform’s plethora of pitch deck templates and try one yourself!
3. Uses credible sources
An excellent pitch deck is credible. There are a lot of scams out there, and you don’t want to waste your time with something that isn’t going to be helpful. So make sure to use only reputable sources for your pitch deck, which means including quotes from experts, data from research studies, and testimonials from satisfied customers.
4. Uses up-to-date information
Things change quickly, and you want to ensure that your pitch deck is relevant, which means using current information and the latest data in your pitch deck.
Bonus Tip: Practice, practice, practice. The more comfortable you are with your deck, the more confident you’ll come across when presenting it.
By following these tips, you can ensure that your pitch deck makes a great first impression and helps your white paper stand out, giving you a better chance of getting funding.
Creating top pitch decks with Venngage
Photo by Venngage
If you’re looking to build the best pitch deck for your white paper, Venngage is the perfect tool for the job. With Venngage, you can easily make stunning visuals that will capture your audience’s attention and help them understand your white paper more easily.
With Venngage’s easy-to-use drag-and-drop interface, you can create your pitch deck in just minutes.
What’s more? Venngage offers a free trial, so you can try out the platform risk-free.
If you’re ready to create a winning pitch deck for your white paper, sign up for Venngage today!